spidermonkeyonyourass:

Ads objectifying women started a whole lot longer ago than the ones objectifying men. And they only did so because the ones objectifying women work. It happens so much less with men.

I don’t know if it happens more or less with women or men, but if it does happen more to one or the other, do you know why?
Because marketers want to make money.
People who market products do something called market segmentation. The idea is, you can never create the ultimate advertisement that every gender, age group, religious ideology, political stance, etc will be equally inclined to open their wallets for. Different things in an advertisement appeal to different people. So marketers divide the total viewing audience into segments, based on various things. Gender and age are the main ones. If you’ve ever looked at TV ratings, you’ll have probably noticed how everyone seems obsessed with the age 18-49 demographic. That’s because research has proven that the 18-49 demographic is most likely to:
Have disposable income.
Be willing to spend it.
So, TV shows clamor for their viewing attention, so they’ll end up watching the commercials and generate income for those companies.
In terms of advertisements like THIS, some products or services appeal more to men, or to women. So, marketers will make the choice to use imagery and themes that appeal far more to one and less to the other, because their research and projections tell them that this strategy will make them more money than a more neutral advertisement that appeals equally to men and women. Apparently, Budweiser feels this way for marketing to men, and diet coke feels this way for marketing to women.
And why might this happen more for one gender or the other, if it does, I wouldn’t know? Because the marketers may feel/have researched that, in terms of looking at sexy people, men or women may enjoy this theme more than the other. Or maybe they enjoy that theme generally the same, but perhaps the marketers feel that men or women may have advertising themes that they actually enjoy MORE than looking at sexy people. Remember, the number one goal is to make MONEY. If the marketers feel that the product will sell the most to their target demographic if it involves bikini women or topless men, that’s what they’ll use. But if they feel that there’s something that will sell to their target demo even MORE than that, they’ll use that instead, which may explain any theoretical disparity between the number of scantly clad commercials marketed towards men and women.
Put down the women’s studies textbook and pick up a marketing one. The world will make so much more sense.

spidermonkeyonyourass:

Ads objectifying women started a whole lot longer ago than the ones objectifying men. And they only did so because the ones objectifying women work. It happens so much less with men.

I don’t know if it happens more or less with women or men, but if it does happen more to one or the other, do you know why?

Because marketers want to make money.

People who market products do something called market segmentation. The idea is, you can never create the ultimate advertisement that every gender, age group, religious ideology, political stance, etc will be equally inclined to open their wallets for. Different things in an advertisement appeal to different people. So marketers divide the total viewing audience into segments, based on various things. Gender and age are the main ones. If you’ve ever looked at TV ratings, you’ll have probably noticed how everyone seems obsessed with the age 18-49 demographic. That’s because research has proven that the 18-49 demographic is most likely to:

  1. Have disposable income.
  2. Be willing to spend it.

So, TV shows clamor for their viewing attention, so they’ll end up watching the commercials and generate income for those companies.

In terms of advertisements like THIS, some products or services appeal more to men, or to women. So, marketers will make the choice to use imagery and themes that appeal far more to one and less to the other, because their research and projections tell them that this strategy will make them more money than a more neutral advertisement that appeals equally to men and women. Apparently, Budweiser feels this way for marketing to men, and diet coke feels this way for marketing to women.

And why might this happen more for one gender or the other, if it does, I wouldn’t know? Because the marketers may feel/have researched that, in terms of looking at sexy people, men or women may enjoy this theme more than the other. Or maybe they enjoy that theme generally the same, but perhaps the marketers feel that men or women may have advertising themes that they actually enjoy MORE than looking at sexy people. Remember, the number one goal is to make MONEY. If the marketers feel that the product will sell the most to their target demographic if it involves bikini women or topless men, that’s what they’ll use. But if they feel that there’s something that will sell to their target demo even MORE than that, they’ll use that instead, which may explain any theoretical disparity between the number of scantly clad commercials marketed towards men and women.

Put down the women’s studies textbook and pick up a marketing one. The world will make so much more sense.

Reblogged from spidermonkeyonyourass

mrssupernatural:

allthingswittyandneko:

mrssupernatural:

allthingswittyandneko:

Love it.

I need feminism because women feel like they need to carry weapons to feel safe when men don’t.

Yeah, nothing makes me feel safer than walking through a secluded parking lot at night. No harm has ever come to men in the bad parts of town.
Are you being serious right now?

I didn’t say men don’t get assault but when I told my male friend I carry a knife when going out at night due to fear of being attacked again he laughed at me.
I’m not one of those feminists who think men are pigs and demons. They deserve the same right that I do, and that right is to not constantly live in fear.

I’ve walked through parking lots/garages with my car key protruding from between my fingers, as it was dark, secluded, and really felt that unsafe. There will always be bad people who make some parts of town dangerous. A vague social movement isn’t going to change that.

mrssupernatural:

allthingswittyandneko:

mrssupernatural:

allthingswittyandneko:

Love it.

I need feminism because women feel like they need to carry weapons to feel safe when men don’t.

Yeah, nothing makes me feel safer than walking through a secluded parking lot at night. No harm has ever come to men in the bad parts of town.

Are you being serious right now?

I didn’t say men don’t get assault but when I told my male friend I carry a knife when going out at night due to fear of being attacked again he laughed at me.

I’m not one of those feminists who think men are pigs and demons. They deserve the same right that I do, and that right is to not constantly live in fear.

I’ve walked through parking lots/garages with my car key protruding from between my fingers, as it was dark, secluded, and really felt that unsafe. There will always be bad people who make some parts of town dangerous. A vague social movement isn’t going to change that.

Reblogged from mrssupernatural

ultrafacts:

aussietory:

third-way-is-best-way:

tuxedoandex:

kvotheunkvothe:

ultrafacts:

Source For more facts follow Ultrafacts

EVERY TIME SOMEONE BRINGS UP THE LIBRARY OF ALEXANDRIA I GET SO ANGRY.

but why

Because it got burned. All of that knowledge, lost forever.



The library was destroyed over 1000’s of years ago. The library consisted of thousands of scrolls and books about mathematics, engineering, physiology, geography, blueprints, medicine, plays, & important scriptures. Thinkers from all over the Mediterranean used to come to Alexandria to study.Most of the major work of civilization up until that point was lost. If the library still survived till this day, society may have been more advanced and we would sure know more about the ancient world.

ultrafacts:

aussietory:

third-way-is-best-way:

tuxedoandex:

kvotheunkvothe:

ultrafacts:

Source For more facts follow Ultrafacts

EVERY TIME SOMEONE BRINGS UP THE LIBRARY OF ALEXANDRIA I GET SO ANGRY.

but why

Because it got burned. All of that knowledge, lost forever.

The library was destroyed over 1000’s of years ago. The library consisted of thousands of scrolls and books about mathematics, engineering, physiology, geography, blueprints, medicine, plays, & important scriptures. Thinkers from all over the Mediterranean used to come to Alexandria to study.Most of the major work of civilization up until that point was lost. If the library still survived till this day, society may have been more advanced and we would sure know more about the ancient world.

Reblogged from cybernetic-catriarch

Dear feminists…

rationalnonsensecomics:

if you aren’t willing to accept the fact that some women don’t want to associate with your movement and then proceed to belittle and mock them from their choice or call them uneducated, please stop saying you believe women should be able make their own choices, because what you’re really saying is “I believe women should be able to make their own choices, as long as I agree with them”

THIS.